Guava has been on a mission to help parents recharge by developing equipment that makes travel and activity more accessible. Instead of repurposing the same old engineering, they set out to create new original designs that made gear radically portable with a perfect balance of functionality, aesthetics, and longevity.
After successfully establishing themselves as a product design powerhouse, it was time to level up their visual identity to match. Together we created a new visual presence that better reflected their expertise and personality through an identity that felt more modern, confident, and adventurous. This new visual identity blazed the trail for experiences to come by bringing together a playfulness that mirrors the adventurous of heart and the confidence of a path well-worn.
Client
Guava Family
Industry
Consumer Goods
Timeline
Deliverables
Brand Identity
Illustration
Packaging
Website Art Direction
Marketing Collateral
Advertising


